Audience & Data led Digital Consultant
I am a driven, future focused marketing professional who has worked in production, marketing and advertising agencies for 18+ years both in Australia and the UK. I've travelled from broadcast media and production through to digital media, analytics, creative and digital innovation projects.
I've helped define the digital footprint of some of the world's largest brands including Qantas, Samsung, Aussie (CommBank), eBay, InBev, Yum, Blackberry and the Australian Broadcasting Corporation (ABC). I was responsible for executing one of the first media attribution programs in Australia for Aussie (CommBank) in 2011 and have won industry awards for analytics, mobile and digital innovation projects.
Starting my career in Journalism, I have journeyed my way to my current focus in digital strategy and media, where I'm passionate about supporting businesses that care for and support the community.
Working at the Australian Broadcasting Corporation over the last 4 years I continue to build out the digital marketing roadmap, encompassing data, media, content, analytics and search strategy. My future facing work involves creating an on and off platform digital experience that enables Australians to discover relevant content & products.
My previous roles have given me solid experience in a range of highly valued skills including; client services, partner engagement, social & content strategy, broadcast and digital media, paid and organic search, data & analytics, mobile strategy, TV production, creative projects and mobile app and web builds.
My management experience and health passion has led me into running a yoga and wellness business, where I support women and teens to live more fulfilling lives through yoga, meditation, nutrition and other wellness practices.
I’m an active volunteer, working with teens with mental illness & eating disorders and underprivileged women in the community. I have a strong interest in women in business and actively participate in organisations like Business Chicks. I am constantly learning and in 2017 I started a Bachelor of Health Science (Naturopathy) to further my interest in health care.
I am interested in acting on climate change, sustainability, equality and mental health, and aligning with my core values I consult on strategy for heart centred businesses with a purpose to make the world a better place. If that sounds like your business, let's chat.
Media & Marketing Strategy
Data & Analytics
Social Media & Content Strategy
Paid and Organic Search (ppc/SEO)
Mobile & Video Strategy
Digital Production, Mobile app and Web build management
Audits and Recommendations based on current marketing activity